by RBA | Nov 16, 2016 | CRM |
The following is a summary of an article I wrote for the Business Marketing Association of Minnesota’s blog titled, “How to Boost Customer-Centric Marketing Through CRM” As a business in a digital world, it’s important to remember that customers now...
by RBA | Apr 27, 2016 | CRM, Data Management & BI, Digital Strategy, Marketing |
If one thing remains true in business, it’s that customers grow and change and your strategy to deliver experiences to them must also evolve. So, to meet tomorrow’s consumer needs, how do you provide the personalized experiences they will be seeking? The answer lies...
by RBA | Jul 30, 2015 | CRM, Digital Experience, Digital Strategy, Marketing, Mobile |
The customer journey or overall customer experience is a hot topic these days with marketers. Brands are realizing more and more that consumers are in a dominant position during the buying process and that affects how purchases are being made. It’s more...
