RBA Blog

RBA’s experts. A generous helping of topics on Strategy, Design, and Technology. What’s not to like? Check out our latest posts below.

The Seven Deadly Sins of Digital Transformation

The Seven Deadly Sins of Digital Transformation

This post covers the topic of digital transformation and how to identify and avoid the “sins,” or mistakes that have plagued different organizations that have either attempted digital initiatives or...

SQL Server 2005 End of Support:  Now What?

SQL Server 2005 End of Support: Now What?

On April 12, 2016 Microsoft will end extended support for SQL Server 2005.  This means no more bug fixes, no patches and no support. On April 13, CIO’s everywhere will come to their DBA’s desk,...

Dramatically Change The Way You Approach Sales

Dramatically Change The Way You Approach Sales

Are your sales processes inefficient? Are reps in your organization just winging it? Is your current version of Dynamics CRM providing your employees with the tools to take you to the next level?...

Information Architecture – Why Should I Care?

Information Architecture – Why Should I Care?

In the world of collaboration portals, intranets and digital workplaces, the phrase Information Architecture (IA) can sometimes get used haphazardly and the true definition and more importantly…the...

Information Architecture – what is it?

Information Architecture – what is it?

Continuing our series on User Experience, (UX) this post will explore the concept of Information Architecture – what it is and how it is a necessary component of good UX design. For what it’s worth,...

The Path To Understanding The Customer Journey

The Path To Understanding The Customer Journey

The customer journey or overall customer experience is a hot topic these days with marketers. Brands are realizing more and more that consumers are in a dominant position during the buying process...