by RBA | Jul 26, 2016 | Analytics, Digital Experience, Digital Strategy |
I recently spoke at the Digital Summit* in Minneapolis, and I talked about using Google Analytics, Google Tag Manager, and Microsoft Power BI to create a nifty, real-time content performance dashboard. Since I only had 30 minutes, I couldn’t cover every little...
by RBA | Jun 8, 2016 | Analytics, Digital Strategy, Marketing |
Note: A detailed tutorial has been published here. Check it out! Measuring and analyzing digital marketing efforts is one of the most important focuses for us at RBA. With this good information, we can continually refine our marketing efforts to a) sell more products...
by RBA | Apr 27, 2016 | CRM, Data Management & BI, Digital Strategy, Marketing |
If one thing remains true in business, it’s that customers grow and change and your strategy to deliver experiences to them must also evolve. So, to meet tomorrow’s consumer needs, how do you provide the personalized experiences they will be seeking? The answer lies...
by RBA | Mar 24, 2016 | Application Development, Cloud, Digital Strategy, Digital Workplace, Infrastructure, Mobile, Portals & Collaboration |
I am often amused, and slightly irritated, when I see a news headline, social media comment, or blog post on the success of Healthcare Reform and the Affordable Care Act (ACA) measured as an increased percentage of insured Americans. Another common measurement,...
by RBA | Jan 14, 2016 | Cloud, Digital Experience, Digital Strategy, Digital Workplace, Portals & Collaboration, SharePoint |
In a recent conversation with some of my colleagues who work in human resources technology, the question came up about the meaning of a digital workplace. Putting a definition around a digital workplace is a challenging task, as it is an ever-evolving construct. A...
by RBA | Dec 7, 2015 | Design, Digital Experience, Digital Strategy, Marketing, User Experience |
This post covers the topic of digital transformation and how to identify and avoid the “sins,” or mistakes that have plagued different organizations that have either attempted digital initiatives or ignored the need to change in the era of digital business. Digital...
