by RBA | Dec 7, 2015 | Design, Digital Experience, Digital Strategy, Marketing, User Experience |
This post covers the topic of digital transformation and how to identify and avoid the “sins,” or mistakes that have plagued different organizations that have either attempted digital initiatives or ignored the need to change in the era of digital business. Digital...
by RBA | Aug 6, 2015 | Digital Experience, Digital Workplace, Portals & Collaboration |
Continuing our series on User Experience, (UX) this post will explore the concept of Information Architecture – what it is and how it is a necessary component of good UX design. For what it’s worth, the term “information architect” is credited to Richard Saul Wurman...
by RBA | Jul 30, 2015 | CRM, Digital Experience, Digital Strategy, Marketing, Mobile |
The customer journey or overall customer experience is a hot topic these days with marketers. Brands are realizing more and more that consumers are in a dominant position during the buying process and that affects how purchases are being made. It’s more...
by RBA | Jul 23, 2015 | Application Development, Digital Experience, Digital Strategy, User Experience |
Setting the Stage Our clients have a wide range of digital aspirations from increasing productivity and customer loyalty to decreasing training costs or development time. Our Digital Experience Design capabilities can help them get there but, too often, we see a...
