by Faith Jenkins | Apr 22, 2024 | Analytics, Digital Strategy, Google Analytics, Google Tag Manager |
In digital strategy, three core areas of focus—Data Privacy, Technical SEO, and Measurement Strategy/Tagging—emerge as indispensable digital initiatives for organizations striving for excellence in 2024. These components enhance a company’s online presence and...
by Tyler Schroeder | Mar 23, 2022 | Analytics, Data, Data Management & BI, Digital Experience, Digital Strategy, Google Analytics, Marketing |
Time to read: About 8 minutesIntended for: Marketers, Data Analysts, and Google Analytics Power UsersKey takeaway: Implement GA4 tracking by June 30, 2022 and migrate to GA4-based reporting by June 30, 2023 to ensure continuous YoY data. Summary Changes...
by RBA | Aug 25, 2020 | Analytics, Google Analytics, Google Tag Manager |
Time to read: About 5-7 minutesIntended for: Digital marketers and analysts. Anyone responsible for analyzing Google Analytics data, whether it’s for your own organization, or on behalf of clients.Key takeaway: In Google Analytics, did you know direct traffic...
by RBA | Jan 27, 2020 | Analytics, Data, Sitecore, Surveys |
Time to read: About 10-12 minutesIntended for: Anyone who is currently using Sitecore or considering using Sitecore.Key takeaway: At Sitecore Symposium 2019, RBA conducted a survey about how attendees use Sitecore. In this post, we share our findings. Survey Overview...
by RBA Data Team | Sep 27, 2019 | Analytics, Data Management & BI, Digital Workplace |
During our discussions with many customers about deploying self-service BI tools such as Power BI, one of the common dilemmas is: when do I deploy the tool to users? I don’t want to deploy the tool until my data has been validated. While this is a very real concern...
by RBA | Aug 30, 2017 | Analytics, CRM, Data Management & BI, Digital Strategy, Portals & Collaboration, Sitecore |
Let me start by saying I have high expectations around what “good” looks like when I’m buying something. When I buy a product or subscribe to a service, I expect a good customer experience. When I am considering a purchase, I want answers to my questions. When I want...
