by RBA | Feb 11, 2015 | Digital Strategy |
Last month, RBA had the opportunity to host James McCormick, a Senior Analyst with Forrester, in a webinar focused on Digital Intelligence. I had the opportunity to join the webinar to share some of my perspective on Digital Intelligence, as well as trends that...
by RBA | Nov 3, 2014 | Design, Digital Strategy, User Experience |
‘User Experience’ is probably one of the most overused terms in web design. And rightfully so – businesses are learning that in order to “win” at digital you need you provide your users with a good experience. But what exactly does that mean? I know what’s...
by RBA | Oct 27, 2014 | Application Development, Cloud, Data Management & BI, Design, Digital Strategy, Infrastructure, Marketing, Portals & Collaboration, User Experience |
In part 1 of this article, I outlined how a data steward – a person who is responsible for data quality and typically not on the IT staff – would create a collection of rules that can be used to automate data cleansing and address verification. In this post, I will...
by RBA | Oct 21, 2014 | Application Development, Cloud, Data Management & BI, Design, Digital Strategy, Infrastructure, Portals & Collaboration, Windows 8 |
Automating Data Cleaning and Validation with DQS and SSIS, Part 1 I have been doing some work with SQL Server Data Quality Services (DQS) in preparation for SQL Saturday in Salt Lake City (https://www.sqlsaturday.com/349/eventhome.aspx ). Part of my code...
by RBA | Aug 12, 2014 | Digital Strategy, Marketing |
Not getting the customer insights you need by tracking aggregate visitor data with your web analytics platform? Seeing the data in CRM, but not able to tailor content on the fly? Engagement analytics tracks behavior at the visit level, providing the insight needed to...
