International Trucks, the flagship vehicle brand for Navistar, has long been known as the reliable and value-centric “working man’s truck.” After the company went through a major product overhaul, Navistar wanted these changes to be reflected in the online experience for sales, dealers and customers.
— Bryan Sorensen
As a B2B website, the design needed to incorporate functional elements that would make it a key tool for both dealers and buyers, and is not just an online brochure.
The old International Trucks site was out of date, cumbersome, inconsistent across the product pages, and inefficiently laid out. The site needed a complete refresh and Navistar turned to RBA to help them envision the overall strategy for International Trucks’ online experience. RBA prioritized their business objectives and established success metrics. To stand out from the rest of its peers, the website needed to have unique functionality and a user experience that would bring the buyer back.
RBA developed a system of measurement dashboards to provide accurate, relevant and actionable metrics for business users. The overall design goal was to create a sophisticated shopping experience and a usable and impactful tool. While the site needed to be beautiful and intuitively designed, it also needed to be functional, thus, industry-leading technology tools such as the “Configurator,” “Find a Dealer,” and “Live Chat” features were included in the design.
With the use of Sitecore on Azure, xDB and Sitecore Analytics, Navistar now has the ability to grow and scale its web properties including the InternationalTrucks.com site as website traffic fluctuates and adapts to business seasonality. Additionally, the platform integrates an inventory API to provide access to truck inventory as well as a Dealer API to provide access to dealer information from CRM.