The Horizon Interactive Awards is a leading international media competition offering awards for the best interactive media solutions including web sites, mobile applications, print media, interactive displays, public exhibits, online advertising, video, email and more. The award winners were announced in April 2017 and highlight the “best of the best” in interactive media production from 2016.
“We’re honored to have received two Gold Horizon Interactive Awards for the International Trucks website,” stated Bryan Sorensen, Senior Director of Digital Strategy and eBusiness, Navistar. “The recognition is a validation of our continuous efforts to innovate and provide a best-in-class customer experience.”
“It’s exciting to have been recognized for our work with our partner of more than seven years, Navistar,” said Eric Raarup, Vice President of Digital Experience, RBA. “We’re pleased that we could help Navistar elevate the International Trucks brand and revolutionize the user experience through its website.”
RBA led technical implementation and served as developer and project manager for the website. The new International Trucks website was built with a responsive mobile experience for all features, including inventory listings and live chat. Easy navigation was developed to allow content throughout the site to be just “one click away.”
The 15th annual, international competition saw over 1,200 entries from around the world including 40 out of 50 U.S. States and 20 countries including: Australia, Bangladesh, Canada, Germany, Greenland, Hong Kong, Ireland, Italy, Malaysia, Portugal, Qatar, Russia, Singapore, Spain, Sri Lanka, Taiwan, Turkey, UK, Ukraine and Uruguay. An international panel of judges, consisting of industry professionals with diverse backgrounds evaluated categories ranging from online advertising to mobile applications.
In 2014, RBA and Navistar were recognized with a Silver Horizon Interactive Award for the International Trucks website. For more information about the awards, visit www.horizoninteractiveawards.com.
About RBA, Inc.
RBA is a national digital and technology consultancy headquartered in Minneapolis that combines expertise in strategy, design and technology to close the gap between ideas and results. We are passionate about helping our clients transform their businesses through digital and technology solutions. Visit rbaconsulting.com or follow @rbaconsulting.
Navistar International Corporation (NYSE: NAV) is a holding company whose subsidiaries and affiliates produce International® brand commercial and military trucks, proprietary diesel engines, and IC Bus™ brand school and commercial buses. An affiliate also provides truck and diesel engine service parts. Another affiliate offers financing services. Additional information is available at www.Navistar.com.
Manager, Marketing and Corporate Communications