RBA Consulting

A Digital and Technology Consultancy



RBA featured in Star Tribune

Minneapolis, MN - December 19, 2016
RBA Featured in Star Tribune


A great article in yesterday’s edition of the Star Tribune about our client, Edina Realty, and the launch of their new website! The article includes several quotes from our own Eric Raarup! 

Raarup said the biggest challenge was creating a modern website that serves loyal users while attracting new ones through an improved mobile experience.

“At the same time, we wanted to enable the Edina Realty team to have more direct ownership of the content, data and the platform,” Raarup said.

The website is built on Microsoft’s Azure cloud computing platform, which provides storage for data and creates virtually unlimited potential for updates and growth. The site is also much better suited to cope with fluctuations in web traffic.

“The modernized Edinarealty.com features a search that allows consumers to easily select criteria that is important to them,” Mason said. “This approach allows for a user to more easily filter the list of available properties to their ‘must haves’ when looking for a home.”

Read the full article:  http://strib.mn/2hKFMbA